Franchise Program Requirement USA & Canada

If you have a great head for business, a strong understanding of the Islamic Community, enthusiastic about tapping into a new yet rich market then franchising with East Essence is for you. The growth of Muslim population in America which is over 2.6 million now and is expected to grow to 6.5 million in the next few years to come thus will make the demand for our products grow. The lack of competition is due to the fact that our garments are of top quality but priced very modestly. The bonus in our product is that our customers also include a wide variety of people who prefer modest clothing for either special occasions or religious purposes.

Combined with this asset is our service and branding of our product. The level of loyalty that our customers have for our brand is outstanding and measurable since we have been around for over 5 years as a dot com company. The stores will not only tap into the internet savvy customers but will also get the one’s that either don’t have access to the internet, or don’t trust online purchasing.

We also provide financing for those franchisee’s that qualify but are short in liquid assets. Please find out if you qualify for financing.

Requirements from franchisee:

• Total Investment as a franchisee is: $25,700 - $55,700 (Financing/ payment plan available)

• Credit Score: 660+

• Must have minimum of 2 years of Retail background/experience running a store, managing employees

• 3 professional references

• Clear background check

• Business Plan outlining your:
  • Goals
  • Location
  • SWOT (Strength, Weakness, Opportunity, Threats)

STARTUP COSTS ESTIMATED. These could vary by region and what you already have.

• Franchise Fee: $15,000 (onetime)

• Start-up Costs for the first month: $5000 (onetime)

• Local advertising:
  • TV, Radio, and Flyers

• Transport:
  • Shipping equipment
  • Supplies

• Training:
  • 2 weeks at headquarters, training available in USA & Canada only
  • How to sell
  • How to advertise
  • Product knowledge
  • Equipment
  • Ordering
  • Website search
  • Managing inventory
  • Display design
  • Store design
  • How to keep cost down

• NCR National Cash Register:
  • Set up of the system
  • Skuing of all items
  • Training of NCR
  • Price setting

• Ongoing Support:
  • Newsletter
  • Meetings
  • Grand Opening
  • Internet
  • Security/Safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives
  • Lease Negotiation
  • New Hires

• Marketing Support:
  • co-op advertising
  • Ad Slicks
  • Regional advertising
  • Online advertising
  • Local store marketing

• Payroll:
  • Salary
  • Incentive programs
  • Commissions

• Inventory:
  • 1500 Pieces (will be planned based on store space)
  • Replenish monthly

• Equipment/Décor: $5000
  • The cost will be depending on the size of the store and need of the store
  • For example: if the location has most of the equipment no need to obtain new items
  • As a brand we do require that all stores must have the following items as a representative of our brand name and style:
  • White wooden hangers
  • White shopping bags with our logo on them
  • Black tags with our logo on them on each garment
  • Our receipts with our company name on it
  • Sizes on each hanger
  • Our display mannequins must be fully clothed
  • NCR as our cash register
  • Desk top computer for employees and customers to have access to website

• Rent/Insurance:
  • $5000

• Security System:
  • $700
  • Camera’s all around the store
  • Alarm

• Inventory:
  • $20,000 (financing/payment plan available)

• Operations:
  • Number of employees needed to run franchised unit: 2 to 4

• Operations:
  • Number of employees needed to run franchised unit: 2 to 4 absentee ownership of franchise is allowed (100% of current franchisees are owner/operators).